New name and design – same good quality

CHEF® now becomes OSCAR®

We will change our name in order to have a stronger common brand position across all our markets. The products you know will remain the same and have the same high quality as always; only the name will change.

Why this change?

We wish to provide you with the best solutions and we can achieve this by focusing on one brand. In that way we can deliver top-quality products with full attention to taste and standards. With a common brand we can offer a wide range of solutions that will cover your needs in fonds and seasonings.

What will change?

  • The brand name will be changed from CHEF® to OSCAR®.
  • A clear visual change in packaging design will shift from CHEF®'s white look to OSCAR®'s black look.
  • There will be changes in packaging colors for most of our products, except for our Premium Paste range, where the packaging will remain unchanged

What will ramain the same? 

  • The trusted product quality, taste and consistency will remain unchanged.
  • Our commitment to delivering high quality products that meet your requirements is as strong as always.

Questions?

We understand that the change may give rise to questions. Please contact us by completing our contact form under Contact